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FAQ

Questions, answered.

The things teams ask us most before getting started.

What is Aartha, and who is it for?+

Aartha is the AI-native customer intelligence layer that sits above your CRM — a Customer Success Platform built on a Customer Memory Graph. It unifies customer data from the tools you already use, surfaces churn risk and expansion early, and turns that into governed action. It is built for the whole organization: customer success, account management, and revenue operations, with executive visibility for CROs, CPOs, COOs, and CEOs. Agencies managing multiple client accounts and B2B SaaS teams with 10–300 employees typically see the fastest time to value.

What makes Aartha different from a CRM or Gainsight?+

Your CRM is the system of record — it stores the fields people type in. Aartha is the system of intelligence and action on top of it: a Customer Memory Graph that reconciles meetings, email, and tickets into cited, time-aware facts, explains what changed, and drafts and executes the next move under your control. Legacy tools like Gainsight are dashboards on top of those same fields; Aartha is AI-native from the memory layer up.

How is Aartha different from Gainsight, Totango, ChurnZero, or other CX tools?+

Most CX tools are reactive dashboards built on the same CRM fields. Aartha is AI-native and proactive — it does not just track data, it acts on it. It covers the full post-sale lifecycle (onboarding, adoption, support, renewal, and expansion) and connects customer insight across departments. And unlike those tools, Aartha does not charge per seat — licensing is organization-wide.

What is a Customer Memory Graph?+

A living intelligence layer that connects stakeholders, goals, commitments, risks, and outcomes over time. Every fact is tied to its source. When reality changes, Aartha records what changed instead of losing the history — so the memory compounds and gets more valuable the longer it runs.

Does Aartha take actions on its own?+

Aartha drafts actions — emails, CRM updates, tasks, plays — grounded in real account facts, then executes on your approval. Nothing external fires without a human in the loop, and every action has a full audit log and one-click rollback.

Does Aartha offer predictive churn detection?+

Yes. Aartha diffs every new signal against what it already knows about the account, flagging risk as something specific and cited — “the champion changed,” “a commitment slipped” — often months before the renewal, instead of a vague black-box score.

How does Aartha analyze customer sentiment?+

Aartha interprets signals from emails, meetings, and support tickets to generate real-time, evidence-backed sentiment — diffed against the account’s history so you see how feeling is changing, not just a single snapshot.

How does Aartha save customer success teams time?+

Aartha automates the work that eats a CSM’s week — meeting prep, account research, reporting, and follow-through — and drafts the next action from real account facts, so teams spend their time on relationships and outcomes instead of busywork.

How does Aartha unify customer data?+

Aartha connects CRM, email, calendar, meeting, and support tools into one cited view of every account — so context no longer scatters across inboxes, tools, and people, and nothing is lost at handoff.

How does Aartha give executives visibility?+

Executive views give CROs, CPOs, COOs, and CEOs real-time visibility into account health, team capacity, and revenue at risk — every number traceable to the customer evidence behind it — so leadership can make decisions on current reality, not stale health scores.

Which tools does Aartha connect to?+

CRM and customer tools including Salesforce, HubSpot, Gmail, Outlook, Google and Microsoft Calendar, Zoom, Microsoft Teams, Slack, Zendesk, Jira, and Mixpanel — with unlimited connections and no per-integration fees.

Which AI does Aartha use, and is my data secure?+

Aartha uses best-in-class foundation models. Your data is never used to train them. Everything runs in a siloed multi-tenant architecture on Google Cloud, encrypted in transit and at rest, with no data shared between businesses.

What compliance standards does Aartha meet?+

Aartha is SOC 2, GDPR, and CCPA compliant, with regular audits and penetration testing. For compliance inquiries, contact support@aartha.ai.

How is Aartha priced?+

Aartha does not use per-seat pricing. Licensing is organization-wide, so every team that touches the customer is on it from day one, with unlimited users and unlimited integrations. Early-adopter access is currently available — talk to us about partnering.

How long does it take to get value from Aartha?+

Most teams connect their core customer systems and begin building account memory in about a week. Aartha is designed for company-wide adoption across every team that influences the customer relationship.

How do I get started?+

Request early access at aartha.ai. We are onboarding design partners now and partner closely with each team to build their Customer Memory Graph and put governed action to work.

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