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Churn risk detection

Catch churn while you can still do something about it.

Aartha diffs every new meeting and email against what it already knows about the account — so risk shows up as 'the champion changed' or 'the commitment slipped,' cited, weeks before the renewal call.

How detection works

Specific, cited, early.

01

Diff, don’t guess

New information is compared to the account’s memory. A contradiction of what you knew is a far stronger signal than a one-off sentiment dip.

02

Named risks, not vibes

Champion departure, slipped commitment, pricing objection, support escalation — categorized and explained.

03

Every flag is cited

Click any risk to see the exact meeting utterance or email behind it. Trust without re-reading the thread.

04

~90 days of lead time

Because the memory updates continuously, risk surfaces long before renewal — when you can still act.

05

Straight to action

Turn a risk into an approval-gated next step — a drafted outreach or save play — in one click.

06

Portfolio radar

See at-risk accounts and the ARR they represent across your whole book, ranked.

FAQ

Questions, answered.

How does Aartha detect churn risk?+

Aartha diffs new information against your account’s memory graph. Instead of a vague "negative email," it surfaces specific changes — a champion who left, a commitment that slipped, sentiment that reversed — each cited to its source.

How early can it catch risk?+

Teams typically see risk surface up to ~90 days before a renewal, because the signals live in conversations Aartha reconciles continuously rather than at renewal time.

Why is diffing against memory better?+

A fresh observation is noisy; a contradiction of something you previously knew is high-signal. Diffing produces higher-precision, explainable risk you can act on.

Your next account move is already in the signals

Stop finding out at the renewal call.

See which accounts are drifting — with the reason and the receipt.