Aartha's Story: Bringing Foresight to B2B Customer Management

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B2B companies live and die by their customer relationships. But here’s the problem—customer management today is broken. Critical information is scattered across disconnected tools, teams are flying blind on customer health, and businesses are losing revenue because they don’t see risks until it’s too late.

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We’ve been in those trenches. At our previous jobs, we saw firsthand how account managers were overloaded, key stakeholders went silent before churning, and leadership had zero visibility into revenue risks. Millions in ARR were at stake—all because businesses lacked one thing: clarity.

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That’s why we built Aartha.ai.

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Aartha = Vision

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In Sanskrit, Aartha means vision, purpose, and insight—precisely what we bring to customer management. We’re not just another AI tool; we’re building the AI-powered Operating System for Customer Experience.

Aartha.ai connects the dots across every customer touchpoint, identifies risks before they become problems, and automates time-consuming workflows. Instead of reacting to churn after the fact, companies can now see what’s coming and act proactively.

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Why Now? Why Us?

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AI is transforming every industry, but B2B customer management is still stuck in the past. Companies rely on outdated CRMs, siloed analytics, and manual processes that don’t scale. The shift to AI-first customer operations is inevitable; we’re leading that wave.

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We’ve built and scaled CX systems—Reputation, Zynga, and Meta. In our careers, we have had four exits and an IPO and have over 25+ years of experience building and scaling enterprise-grade solutions.

We know the pain, the market, and what it takes to build a category-defining company.

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Traction & Opportunity

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• 3 design partners actively shaping our MVP

• Early results show reduced churn risk & time savings per customer-facing employee.

• Massive $30B+ market in B2B customer management tools

• Clear path to $2M ARR in 18 months, $5M in 3 years 

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The Future of B2B Customer Experience Starts Here

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We’re not here to build just another SaaS tool but to redefine how businesses manage customer relationships. With AI at the core, Aartha.ai is giving B2B companies the vision they’ve been missing.

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Let’s talk.

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